Tuesday, May 23, 2006

McDonald's droid does interview

Did anyone see the McDonald's UK boss on Channel 4 News last night (go here and click the 'watch the report' link)? It was quite incredible. He sat there like a pre-recorded dummy repeating in a monotone voice the same line to every question - that "There's a lot of curiosity around the brand and that can lead to myths and what I'm trying to do is run the business in an increasingly transparent way and allow people to separate the facts from the fiction." After the third time, the reporter, exasperated by his inability, or his refusal, to say anything else, said: "You just answered three questions in exactly the same way. Can you give me one specific 'myth' you've had to rebuff?" Incredibly, he just said the same line again in response. Talk about a frank and open discussion.

By the way, Heather Mills has pulled out of the milk thing. Probably a wise move, for her and the anti-milk event.

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